“Twenty-second screen breaks can curb computer vision syndrome. So, rest your eyes and imagine this. Picture yourself emerging from a dense jungle, in front of you, El Dorado, the lost city of gold, reach up, touch the wall, it’s almost foil-like, you peel it away, revealing an interior of pure…

I first heard of influencer in 2007 from my American boss. It was my first job out of university in a B2B American corporation. We were bidding for a government project in Beijing, and my boss proposed to use an influencer to help us win the project. Now you would…

I read How Millennials Deal with Ethical Dilemmas on the IPR website. This article rounds up several research papers regarding millennials and ethics. I went further to read “Millennials’ Approaches to Ethical Decision Making: A Survey of Young Public Relations Agency Employees” by Curtin, Gallicano & Matthews. This research paper…

If you search on Google or Youtube for the definition of public relations, you will get varied perspectives from PR experts and professionals. Since I worked in the field, I would like to share with you my understanding from my experience. In China, public relations practitioners are perceived as those…